Marcel Knobil

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I Marcel Knobil metung yang talasulat, talapatuntun (editor), talalimbag, ampong consultant kareng etiketa. Ya mu naman ing talatátag king Brand Council (UK) ampong Superbrands. Ing Brand Council timawa yang aguman a mitataguyud king branding ampong babie galal kareng makababo o pekamasanting a etiketa. Panibalan no murin deng programang Superbrands, at atin atyu kareng 55ng bangsa.

Linto ne i Marcel king BBC, Sky Television ampong CNN, at pati king radio, kayabe ya ing regular a dake king programang radio king BBC London radio. Magsalita ya murin tungkul king branding, at susulat ya o minambag neng artikulu kareng publikasyun. Miyabe ne i Marcel kareng lupung da reng talasuri (judges) para kareng miayaliwang galal (awards) king industria.

Bibliography[mag-edit | alilan ya ing pikuwanan]

  • The Best Ads Never Seen: Advertising Concepts Created by Agencies. Open Eye Publishing (1993). ISBN 0-9516530-1-6.
  • Superbrands, An Insight into 50 of the Worlds Superbrands. Creative & Commercial (1995).
  • Superbrands : An insight into 65 of the world's Superbrands. Creative & Commercial(1998). ISBN 0-9528153-3-8.
  • Business Superbrands. The Brand Council (2000). ISBN 0-9528153-4-6.
  • Superbrands: An insight into 100 of Britain's strongest brands. Superbrands (2001). ISBN 0-9528153-6-2.
  • eBrand Leaders. The Brand Council (2002). ISBN 0-9528153-7-0.
  • Business Superbrands: An insight into Britain's strongest B2B brands. The Brand Council (2002). ISBN 0-9528153-8-9.
  • Cool Brandleaders 2002: An insight into Britain's coolest brands. The Brand Council (2002). ISBN 0-9541532-0-0.
  • Cool Brandleaders 2003: An insight into Britain's coolest brands. Gardners Books (2003). ISBN 0-9541532-4-3.
  • Consumer Superbrands 2003: An insight into 100 of Britain's strongest brands. The Brand Council (2003). ISBN 0-9541532-1-9.

Dalerayan[mag-edit | alilan ya ing pikuwanan]

Suglung palwal[mag-edit | alilan ya ing pikuwanan]